BRANDING
Inspire & Win
Binomial’s branding programme helps companies with great products create equally great brands that stand out in a competitive market. Whether you're looking to refresh your image or enhance customer loyalty, we can position your brand to stand out above the rest and gain more customers.
Some of the branding challenges we have helped clients tackle:
1. Our brand is old and tired, how do we reposition ourselves for the future and build lasting brand equity?
2. We’ve been fighting on price; how might a brand free us from that?
3. Our products are better than competitors’, but how can we communicate that through strategic branding?
4. How do we attract younger consumers who see us as for their parents, and how can our brand stay relevant across generations?
5. Can we use the brand to inspire staff and get them to behave like owners?
Too often, branding is seen tactically, whether as clever messaging to bait customers or EDMs riding on the latest meme. While those can work in the short-term, there is a better, more strategic way. If you want to build your company to last, you need to do the same with your brand. Read more...
If you have a great product, but find it hard to stand out to customers in the crowded market, we can elevate your brand to become a strategic tool that grows your brand equity. By creating a clear brand positioning, we attract customers who resonate with your values and convert them into loyal fans, maximizing your long-term potential.
A good business is a good brand. Before you start any design, it's critical to establish a compelling brand positioning that wins. Our proprietary Binomial’s Brand Elements Map will diagnose your strengths and gaps, guiding you through the discovery process to create a unique brand personality that resonates with your audience. A well-defined brand positioning ensures your brand is not only differentiated but also trusted, which is the cornerstone of strong brand equity.
With your strategic brand positioning developed, we get creative and explore the most impactful way to communicate your brand story. Visually and verbally, we help you update perceptions of your brand with your key stakeholders - customers, users, partners, and employees - across all relevant marketing touch points.
A well-structured brand architecture not only provides clarity for your customers but also unlocks future growth opportunities by providing a clear framework for expansion. We help you organise your brand and product portfolio so that each element supports long-term growth, enhances customer understanding, and increases your marketing ROI.
We look across the customer journey to construct service blueprints to more moments of delight to your customer experience. We also identify on-brand marketing initiatives across audiences and channels to develop an actionable roadmap for you to increase brand awareness and deepen customer engagement.
Once you have the assets and tools, the most important part of deploying your brand is your people. We’ll bring them up-to-speed and get ideas from them on how to better activate the brand externally and infuse it internally. Finally, we can improve what we measure, so we can help you define metrics to track your brand’s progress.
If you struggle with getting more customers to know your products & services, and want your brand to help you grow market share, Binomial’s branding programme will help you refine your positioning, increase your brand equity, and convert customers into loyal fans. Let us show you how a strategic, well-positioned brand can be your most powerful business tool.
Get in touch below to discuss how we might help you.
We don’t stop here. Branding’s role is to broadcast your innovation and business strategy, which means you need clarity and confidence in the two areas in the first place. If you need help with innovation and business strategy, check out how we can transform your business.