Your vision is only as good as your strategy to achieve it. We can help you figure out the plan and align your team, so everyone is pulling in the right direction. From customer-centric decision-making to strategic masterplan to OKRs, we help you go from ideas to execution.
CUSTOMER INSIGHTS FOR BETTER DECISIONS
Your customers’ needs and expectations evolve faster than ever. We can uncover consumer insights through primary research (qualitative and quantitative) and data analytics to develop customer segments, personas, and Jobs to be Done, so you can understand who they are and why they buy from you. After that, we can help map out their customer journeys and the corresponding service blueprint, so you can take tangible steps to strengthen the delight and eliminate any pain or friction they face.
STRATEGIC PLANNING
We will lead you through a comprehensive process that includes three steps:
1. Start from your mission, vision, and values to articulate your strategic positioning and direction
2. Use strategic frameworks (such as the triple bottom line) that uniquely suit your company to identify core building blocks that align with your positioning
3. Enable your teams to align their work plans, metrics, and budget with the strategic framework and building blocks
OBJECTIVES & KEY RESULTS (OKRs)
We are believers of John Doerr’s quote, “Ideas are easy. Execution is everything.” Just having a plan is not enough; we can help your people work on what matters and get things done with effective execution through OKRs. The stretch, transparency, and trackability they bring make OKRs an ideal tool to align your entire organisation.