Binomial helped Hong Leong Asia drive long-term growth through strategic planning that facilitated leadership’s exploration and alignment of their five-year vision and strategic framework
To define HLA’s vision and uncover growth opportunities, our strategic programme involved members of HLA’s leadership and management, and sought to align them on aspirations and avenues the company could explore. Tapping on our diverse experience working with the building materials as well as adjacent sectors, we research and identified growth opportunities in and beyond the sector based on trends, emerging market needs, peer review, and an internal survey. Using the input to prioritise focus areas, we engaged the leadership team in workshops to map their aspirations and strategic initiatives for the next five years. We also invited guest speakers from other industries to join us and share their growth journeys.
Our strategic programme defined HLA’s Vision 2030, a strategic framework that organised key growth opportunities, and prioritised next steps to bring the plan to life. This included digitalisation, sustainability, and innovation to push growth beyond business-as-usual, along with a revised brand architecture to support the growth.