THE TASK
As traditional retail faces a seismic shift driven by booming e-commerce, the Singapore Retailers Association (SRA) recognized an urgent need for transformation. Partnering with Binomial, SRA embarked on an innovative journey to chart a new course for Singapore's retail scene—one that harnesses cross-generational collaboration, creative ideation, and actionable industry insights.
CHALLENGE
As digital platforms lure consumers away from brick-and-mortar venues, foot traffic dwindles, leaving physical retail at a crossroads.
APPROACH
Explore a multi-phase innovation programme.
SRA Project Image 1
IMPACT
The programme not only generated fresh, actionable solutions—from personalised engagement strategies and gig-economy-driven staffing innovations to sustainable packaging and logistics improvements—but also sparked renewed interest in retail careers among young talents. Impressively, 60% of retail partners expressed interest in the shared solutions which could lay the foundation for a transformative future in Singapore retail.
73%
of students gained deeper understanding of the retail industry
54%
of students are interested in joining the retail industry
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TESTIMONIAL
"We gleaned valuable insights into the customer journey and what affects their buying decisions … we hope to see more of such industry initiatives to nurture the next generation of changemakers for the retail sector."
Kelly Kuah
Deputy Executive Director
Wing Tai Retail Management

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