Helping Market for Good deepen their impact and broaden their reach by embedding ESG into corporate gifting
CHALLENGE
What's Next for a Gifting Platform with a Heart?
APPROACH
Expanding Purpose Through ESG.
IMPACT
From Gifting to Guiding ESG Transformation
With a sharpened purpose and a new avenue for growth, MfG is now more than a marketplace. They're a catalyst for change—showing how thoughtful gifting can pave the way to a more sustainable world.
Positioning MfG as an ESG-Enabling Platform
We reframed MfG's value proposition to go beyond corporate social responsibility (CSR) to a strategic tool for companies to meet ESG objectives through gifting.
Integrating Environmental Impact
We recommended carbon offsetting as a simple but powerful feature to allow customers to mitigate the environmental footprint of their gifts. We also identified credible carbon partners for MfG to collaborate with
Growing through Competitors
To reach a broader audience, we proposed partnering with bigger, global competitors (other gifting platforms) as their ESG partner, allowing each party to focus on their competitive advantages.
CONTACT US
Great ORGANISATIONS aren't built by accident. They're built withPURPOSE ANDstrategy. BUILD your business with us.
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